The number of registered e-commerce merchants in the country has risen more than 2.6 times owing to 3G/4G services and availability of cheaper smartphones and affordable internet packages. Pakistan’s e-commerce market has been experiencing reasonable growth over the past few years. The country has one of the highest rates of mobile and internet penetration in South Asia, with 40 million internet subscribers and 20 million Facebook users. This visible growth has encouraged many retailers to operate their own websites or use online marketplaces to exhibit their products. According to statistics, Pakistan’s total e-commerce sales amounted to just $622 million in 2017.

Published in The Express Tribune, September 21st, 2018.

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